Earlier this month, Allstate launched a national tour in order to introduce a tool that may help Americans curb their urge to drive while distracted. The Reality Rides simulator is essentially a stationary car outfitted with virtual reality technology. When participants step into the car, they will notice that a curved LED television has been installed in the windshield.
As participants begin to “drive” they are given directions to attempt to text, enter directions on an electronic navigation system and talk on a phone while they operate the vehicle. The experience ultimately provides drivers with tools and tips on motor vehicle safety.